Our Story
Hello, and welcome to NeoTrek Footwear. I'm Joe, the founder behind this vision, but this story is not mine alone. It's a tale woven by the challenges, risks, and relentless spirit of a fantastic team determined to make a difference.
My journey into the world of mobility began out of necessity. As a recent partial-foot amputee, I was thrust into a reality where the options for well-fitting footwear for both indoors and outdoors were very limited. It felt like they were designed for a world of the past – one not ready to truly embrace the diversity of footwear needs for those in my similar situation. It was this personal quest for comfort and mobility that sparked the idea for NeoTrek Footwear.
NeoTrek's story truly began to take shape within the halls of USC's Iovine and Young Academy, where I met a group of like-minded graduate students who saw the world not just as it is but as it can be. United by a shared vision, we embarked on a mission at the intersection of technology, inclusivity, and mobility: to ensure that everyone has equitable access to footwear, regardless of their physical shape or size.
Using the patent-pending manufacturing method that our team has developed, we are creating groundbreaking custom footwear solutions tailored to individual foot shapes. But we aspire to be more than just a footwear brand – we are partners in adventure and advocates for foot equity, where physical challenges don't limit aspirations.
Walking the Path of Innovation and Empathy
The statistics are stark—over 230 million individuals* worldwide face the daily challenges of unique foot anatomies and conditions.
At NeoTrek, we see this number as a call to action. Our commitment to transforming how people experience footwear starts with a foundational line of socks, and will soon expand into footwear designed to meet the unique needs of each person’s feet.
Using cutting-edge 3D scanning technology from our friends at Volumental, we craft each product to provide unmatched comfort, enhanced mobility, greater confidence, and general well-being. Our approach is simple: every person deserves to walk their path with pride and comfort.
Our vision extends beyond the products we create. We aim to build a community bound by stories of strength, resilience, and mutual support. Through our campaigns, we aim to give voice to those often unheard, sharing the tales of their journeys, struggles, and triumphs. This narrative is crucial for fostering a deeper understanding and advocacy for foot equity, encouraging empathy, and building a network of support for all.
At NeoTrek, we believe in Foot Equity—ensuring that everyone can step forward with confidence, no matter the unique shape or challenges of their feet.
Join Us on This Journey
As we look to the future, we invite you to travel with us toward a world where foot equity is not just an ethos but a reality for all. Together, we can make strides towards a future where every step is a testament to the resilience of the human spirit, the power of innovation, and the strength of a community united in support and empathy.
Interested in sharing your story with us? Tag us on social media @neotrekfootwear #footequity
Here's to taking the next step together, with NeoTrek guiding the way toward a future of #footequity for all!
Joe Sherbanee, Founder
* Based on data provided by the National Institutes of Health, AARP, Institute for Preventive Foot Health, Amputee Coalition of America, and American Academy of Family Physicians